Image default

Ex-Apple Exec Ben King Joins PlayStation To Lead Its Digital Business

Ben King, who previously worked at Apple as a service executive, has been snapped up by Sony Interactive Entertainment as its new senior VP of direct-to-consumer, which sees King overseeing the console maker’s digital offerings including the PlayStation Store and DTC businesses.

Said King of his new role:

The PlayStation Store has become one of the most visited digital media stores on the planet. This gives us the unique opportunity to think creatively about the relationship with our users, helping them to unlock maximum fun and joy from the PlayStation ecosystem, while simultaneously creating financial opportunity for our games studio partners.

We have the ability to better serve our community by delivering more personalized experiences, helping each and every customer to discover the perfect entertainment for them, through the right channel, at the right time.

Related Content – Sony PS5 Complete Guide – Everything Explained About PlayStation 5 For New Owners In 2023

King will now report to Veronica Rogers, SVP, Head of Global Sales and Business Operations. He previously served as chief subscription officer at DAZN before departing in mid-2022, and before that worked at Apple where held numerous positions across iTunes, App Store and Apple Music including international marketing, business development and general management.

Sony announced earlier this month that the PS5 has sold 30 million units worldwide since its launch in November 2020.

[Source – Variety]

Source link

Related posts

PlayStation owners don’t have an exclusive game mode in Modern Warfare 2

Paul Finch

Best Prime Day Gaming Laptop Deals for October 2022

Paul Finch

You Can Now Eat Poke Balls in Japan to Celebrate Pokemon Scarlet & Violet’s Release

Paul Finch

Groove Coaster Arcade Version Will No Longer Get New Songs

Paul Finch

Square Enix Announce New Dragon Quest Mobile Game – Dragon Quest Champions

Paul Finch

Halo has been made playable in Halo Infinite Forge (sort of)

Paul Finch

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More