Animal Advocates to Hijack Toms River Starbucks Customers in Surcharge War

For Immediate Release:
January 19, 2023

Robin Goist 202-483-7382

Toms River, N.J. – Because Starbucks agrees that animal-friendly vegan milks are better for the planet than dairy milk but insists on charging extra for them, supporters of PETA and NJ Animal Save Movement will be outside the chain’s location at 1290 Hooper Ave. on Sunday to intercept would-be customers with free RISE Brewing Co. vegan lattes made with creamy oat milk. The action comes after nearly 150,000 PETA supporters asked Starbucks to end its vegan upcharge.

When:    Sunday, January 22, 12:45 p.m.

Where:    Starbucks, 1290 Hooper Ave. (near Oak Avenue), Toms River

“Starbucks is counting its beans when it should be counting the number of customers it will lose if it doesn’t end the vegan milk upcharge,” says PETA Executive Vice President Tracy Reiman. “People who choose to drink responsibly for the sake of animals or their own health or because they know that dairy farming is fueling the climate catastrophe are angry with the company for placing profits above ethics.”

PETA has also held vegan coffee drink giveaways outside Starbucks locations in St. Louis; Cincinnati; Cleveland; Loveland, Colorado; Omaha, Nebraska; and numerous other cities.

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—opposes speciesism, a human-supremacist worldview.

For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

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